Abstract: Nailz by Lexz is a nail art business launch focused on delivering high-quality services at an affordable price. In an industry that often prioritizes the quantity of clients over quality care, this project challenges this model by emphasizing personalized and detail-oriented services, leaving clients feeling valued and satisfied. My capstone includes a brand book, website, and various promotional graphics that reflect my business's commitment to quality and accessible nail services. This project allows me to explore how thoughtful branding and strategic design can communicate trust, individuality, and value—creating a more meaningful connection between my business and clients.